ABOUT

2023

SECTION CUT

Monograph is a tool built by architects for architects to plan projects, resource staff, log time, invoice—and get paid. Twice a year they hold a conference inviting the world’s leading design firms to speak about their practice and how Monograph supports their work. This conference is known as Section Cut, a term used in architeture to look at something from the inside. The Section Cut identity uses the visual language of a poché to communicate this cross section diagram. Visit sectioncut.com for more 

— Identity
— Animation
— Typography
— Creative Direction

— Figma
— UX/UI
— After Effects 
— Photoshop

PINARELLO JOURNAL CONCEPT DESIGN

A UX/UI concept prototype for Pinarello Journal, part of a special project for the Pinarello bike brand. Based on a design brief to develop and create an identity and e-commerce solution outside of a standard website. The micro-site takes the format of an editorial journal about racing while offering historical context of Pinarello in races throughout the past.

— Prototyping
— Identity
— Typography
— Creative Direction

— Adobe XD/Figma
— UX/UI
— Personas 
— Photoshop

MAYNOOTH FURNITURE DIGITAL PROTOTYPES

A UX/UI concept prototype for Maynooth Furniture developed in web (not shown) and mobile formats. Based on a design brief to develop and create an identity and e-commerce site for high-end design furniture. The showroom is based in Ireland and specifically wishes to target the unique design sensibilities of the Irish market. These high fidelity concept designs are the result of the supplied personas for Maynooth customer research. 

— Prototyping
— Identity
— Typography
— Creative Direction

— Adobe XD
— UX/UI
— Personas 
— Photoshop

SURFACE TRANSMISSIONS EXHIBITION ANIMATION

An animation promoting the solo virtual exhibition, Surface Transmissions on Artland. The animation translates directly from one of the works in the show, creating a moving image from the original still picture. The concept aligns with the way I see the characters in my pictures, “always in motion, growing, morphing, and adapting like the subjects they depict”.

— Animation
— Illustration
— Typography
— Creative Direction

— After Effects
— Photoshop
— Instagram
— Paint

XEELAS ART DIRECTION
AND IDENTITY DESIGN

Xeelas is an innovative startup with the goal of implimenting IoT across industries in construction and manufacturing. My goal for Xeelas was develop and create visuals targeting their potential clients while communicating what Xeelas IoT can offer. The solution was implimented through art direction based on Charles and Ray Eames’ monumental work, Powers of Ten. The results lead to creating short drone films and images based on three visual scales: Cosmic View, Human Scale, and Microscopic.

Upon completion of the drone imagery capture, it became clear that the new materials would be better served by re-examining the identity design. The website and identity is a sketch proposal.

— Creative Direction
— Art Direction
— UX Design
— Identity 
— Drone Operation

— Research
— Photography
— Project Management 
— Web Design
— English/Dutch