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THE SHED VISUAL IDENTITY

2017–2018


A Prelude to The Shed Wild Posting A Prelude to The Shed Invitation The Shed Open Call Identity The Shed Open Call Identity Flyer The Shed Development Pitch Book FlexNYC and The Shed T-Shirts

In early 2017, I was hired as the founding Design Director for The Shed, a new creative arts center in mid-town Manhattan. The Shed was made to commission, produce, and present a full spectrum of performing arts, visual arts, and pop culture under one (telescoping) roof.

As Design Director, I led the search, selection, and collaboration with the design studio Other Means for The Shed’s formal visual identity project.


Created with Other Means.

— Creative Direction
— Branding
— Identity Design
— Signage
— Print Design
— Typography

— Editorial Design
— Procedures
— Exhibition Graphics
— Animation
— Illustration
— Web/UI