THE SHED VISUAL IDENTITY

2017–2018


In early 2017, I was hired as the founding Design Director for The Shed, a new creative arts center in mid-town Manhattan. The Shed was made to commission, produce, and present a full spectrum of performing arts, visual arts, and pop culture under one (telescoping) roof.

As Design Director, I led the search, selection, and collaboration with the design studio Other Means for The Shed’s formal visual identity project.


Created with Other Means.

— Creative Direction
— Branding
— Identity Design
— Signage
— Print Design
— Typography

— Editorial Design
— Procedures
— Exhibition Graphics
— Animation
— Illustration
— Web/UI