PINARELLO JOURNAL CONCEPT DESIGN


2020 

A UX/UI concept prototype for Pinarello Journal, part of a special project for the Pinarello bike brand. Based on a design brief to develop and create an identity and e-commerce solution outside of a standard website. The micro-site takes the format of an editorial journal about racing while offering historical context of Pinarello in races throughout the past.

— Prototyping
— Identity
— Typography
— Creative Direction

— Adobe XD/Figma
— UX/UI
— Personas 
— Photoshop