Xeelas is an innovative startup with the goal of implimenting IoT across industries in construction and manufacturing. My goal for Xeelas was develop and create visuals targeting their potential clients while communicating what Xeelas IoT can offer. The solution was implimented through art direction based on Charles and Ray Eames’ monumental work, Powers of Ten. The results lead to creating short drone films and images based on three visual scales: Cosmic View, Human Scale, and Microscopic.
Upon completion of the drone imagery capture, it became clear that the new materials would be better served by re-examining the identity design. The website and identity is a sketch proposal.